Dragons’ Den: MCFC style!

On April 20th, as part of the partnership between MCWFC and Manchester Metropolitan University, students studying the final year Sport and Events unit in Event Management were able to present their ideas to professional employees at Manchester City. The assessment involves the planning and delivery of match day experiences, designed to enhance fan engagement on matchdays.

Final year student Laura Pitchers said:

“For us, this is an amazing opportunity as we get first-hand experience at planning an event in a sporting environment with one of the UK’s best women’s football teams.” 

Both groups created an original concept aimed at either attracting new supporters or enhancing the experience of current MCWFC fans.

The first proposal pitched had been designed to celebrate women’s football and attract new spectators to support the local women’s team. The group planned to host a Sunday Social event at the Etihad Academy Stadium, which will focus on engaging Manchester Metropolitan University’s Athletic Union (AU) sport teams through the creation of a fun and enjoyable experience for students.

Commenting on this activity, Sophia Pusic Whitmore stated:

“We believe that this would be a good collaboration because Manchester Met values sports and sports participation. A Sunday Social event, involving the AU sports teams, should increase fan engagement and attendance at a women’s super league game.”


The second event which was pitched was called #yournewhometeam. This proposal was created with the aim of attracting new fans who are also new to Manchester, including first year students and international students. The event will consist of an International Food Festival undertaken before a match and will aim to provide opportunities for those new to the city to meet other new residents and share in the experience of food and football. German beer, sushi, italian and good ol’ fish and chips will be on the cards.

On behalf of the group organising the event, Bethan Bowker-Farrell said:

“Through this activity we can further develop our event planning skills, and we will have opportunities to network and build connections within the sport events industry.”


At the end, there was a Q&A session where students were keen to find out about what’s involved with the logistics of the MCFC match day experience. The students were able to listen to what work goes into large-scale sports events and gained further knowledge of the logistics and operational challenges involved.

Sean Eddleston, an Event Management student, said:

“Working with such a big company as city is great for the university, having this partnership will hopefully attract many more students to MMU like myself in future”.

Connor Barnsley, also an Event Management student, said:

“It’s great for us students to have the opportunity to visit this facility and be able to present our ideas in front of professionals, was great to receive professional feedback for our event proposals.”

The visit finished off with a tour around the impressive Academy stadium pitch, where the Man City women’s play their matches.

Find out more about our partnership with Manchester City Ladies Football club here.


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